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Executive Summary: In 2009, British luxury brand Burberry, like its competitors, was still unsure of how to build a valuable presence in social media. This case study looks at .
Back in 2009, Burberry made the leap to social media with The Art of Trench’ an innovative micro-site that encouraged user-generated content. Users were encouraged to upload photos of . Burberry’s fa cebook profile & “Art of the Trench” social media site share their own trench coat stories and t o post pictures of them wearing the iconic coat. The Art of the Trench site is part of the recent efforts by the British firm Burberry (established in 1856) to rejuvenate its brand after it lost its cachet during the 1970s. The idea .
One customer journey innovation is Burberry’s The Art of The Trench, described as “a living celebration of the Burberry trench coat and the people who wear it.” This platform. In 2009, Burberry was the first of the major fashion houses to launch its own social networking site, The Art of the Trench, which was a site which provided a public space for .Burberry’s global Art of the Trench campaign is an excellent global public relations and marketing model reflecting the importance of focus on digital media, two way communication and utilizing . Simultaneous to its Art of Trench campaign, Burberry became one of the first luxury brands to incorporate social media into its marketing strategy. The brand uses .
Burberry's 'Art of the Trench' is an innovative digital campaign launched by the luxury fashion brand that highlights the iconic trench coat as a symbol of personal style and storytelling. Tonight, however, as the unmistakable lines of Burberry’s famous check pattern lights up a cross the structure’s sleek façade like a series of illuminated grids, the shopping . Executive Summary: In 2009, British luxury brand Burberry, like its competitors, was still unsure of how to build a valuable presence in social media. This case study looks at how it eventually.
Back in 2009, Burberry made the leap to social media with The Art of Trench’ an innovative micro-site that encouraged user-generated content. Users were encouraged to upload photos of themselves in their trench coats and can browse and comment on photos from all . Burberry’s fa cebook profile & “Art of the Trench” social media site share their own trench coat stories and t o post pictures of them wearing the iconic coat. The Art of the Trench site is part of the recent efforts by the British firm Burberry (established in 1856) to rejuvenate its brand after it lost its cachet during the 1970s. The idea behind the site is to present the brand to customers as if Burberry was all about creativity, personal identity projects and a sense of belonging to a community. One customer journey innovation is Burberry’s The Art of The Trench, described as “a living celebration of the Burberry trench coat and the people who wear it.” This platform.
In 2009, Burberry was the first of the major fashion houses to launch its own social networking site, The Art of the Trench, which was a site which provided a public space for Burberry trench coat enthusiasts to post images of themselves wearing the garment [5].
Burberry’s global Art of the Trench campaign is an excellent global public relations and marketing model reflecting the importance of focus on digital media, two way communication and utilizing user generated content (crowdsourcing) to build brand excitement and loyalty. References Burberry. (2014 November 20). Simultaneous to its Art of Trench campaign, Burberry became one of the first luxury brands to incorporate social media into its marketing strategy. The brand uses Facebook and the likes to share catwalk footage and engage directly with Christopher Bailey.Burberry's 'Art of the Trench' is an innovative digital campaign launched by the luxury fashion brand that highlights the iconic trench coat as a symbol of personal style and storytelling.
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Tonight, however, as the unmistakable lines of Burberry’s famous check pattern lights up a cross the structure’s sleek façade like a series of illuminated grids, the shopping haven is transformed into a hip venue for Burberry’s long running “Art of the Trench” project. Executive Summary: In 2009, British luxury brand Burberry, like its competitors, was still unsure of how to build a valuable presence in social media. This case study looks at how it eventually.
Back in 2009, Burberry made the leap to social media with The Art of Trench’ an innovative micro-site that encouraged user-generated content. Users were encouraged to upload photos of themselves in their trench coats and can browse and comment on photos from all .
Burberry’s fa cebook profile & “Art of the Trench” social media site share their own trench coat stories and t o post pictures of them wearing the iconic coat. The Art of the Trench site is part of the recent efforts by the British firm Burberry (established in 1856) to rejuvenate its brand after it lost its cachet during the 1970s. The idea behind the site is to present the brand to customers as if Burberry was all about creativity, personal identity projects and a sense of belonging to a community. One customer journey innovation is Burberry’s The Art of The Trench, described as “a living celebration of the Burberry trench coat and the people who wear it.” This platform.
In 2009, Burberry was the first of the major fashion houses to launch its own social networking site, The Art of the Trench, which was a site which provided a public space for Burberry trench coat enthusiasts to post images of themselves wearing the garment [5].Burberry’s global Art of the Trench campaign is an excellent global public relations and marketing model reflecting the importance of focus on digital media, two way communication and utilizing user generated content (crowdsourcing) to build brand excitement and loyalty. References Burberry. (2014 November 20). Simultaneous to its Art of Trench campaign, Burberry became one of the first luxury brands to incorporate social media into its marketing strategy. The brand uses Facebook and the likes to share catwalk footage and engage directly with Christopher Bailey.
Burberry's 'Art of the Trench' is an innovative digital campaign launched by the luxury fashion brand that highlights the iconic trench coat as a symbol of personal style and storytelling.
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