ysl brand personality | ysl stores ysl brand personality In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion. $11K+
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From major pop cultural events to geopolitical realignments to shocking crimes, 1984 was one wild year—even if it wasn't like George Owell's book.
In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion.
One very notable French resident of this time happened to be the great designer, Yves Saint Laurent. Although he was originally born in French-Algeria, he wasted no time .In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion.
One very notable French resident of this time happened to be the great designer, Yves Saint Laurent. Although he was originally born in French-Algeria, he wasted no time making a space for himself in the world of high fashion after moving to Paris in the early 1950s.
Over the years, YSL has built a strong brand identity that resonates with fashion enthusiasts and art lovers alike. In this article, we unravel the essence of YSL’s brand identity and explore its illustrious legacy. We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy — and the research of the learnings of the YSL brand constituency. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent. Explore the enduring legacy of Saint Laurent, from its founding by Yves Saint Laurent to its modern form as Saint Laurent Paris. Learn about iconic products like the Le Smoking suit and Tribute sandal, and discover how the brand influences contemporary fashion, pop culture, and street style. Yves was 21 years old at the time. His innovative designs and keen eye for style revolutionized the fashion industry and laid the foundation for his eponymous brand, Yves Saint Laurent, which he founded in 1961.
From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around. Yves Saint Laurent, YSL, has been a part of the fashion industry for more than 60 years as a French luxury fashion brand. It is famous for its revolutionary and innovative designs, which have critically shaped fashion history.
A look at the life of couturier Yves Saint Laurent, from the beginning of his career at Dior to the debut of his namesake label with Pierre Bergé in honor of what would have been his 80th.
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Yves Saint Laurent's legacy as a king of fashion designers, who created a masterpiece of a brand, keeps growing.In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion. One very notable French resident of this time happened to be the great designer, Yves Saint Laurent. Although he was originally born in French-Algeria, he wasted no time making a space for himself in the world of high fashion after moving to Paris in the early 1950s.
Over the years, YSL has built a strong brand identity that resonates with fashion enthusiasts and art lovers alike. In this article, we unravel the essence of YSL’s brand identity and explore its illustrious legacy. We used Girvin’s proprietary BrandQuest® methodology to explore the heart and spirit of the YSL legacy — and the research of the learnings of the YSL brand constituency. That spiritual string is founded on the premise, and the promise of — a relationship to the genius of Monsieur Yves Saint Laurent. Explore the enduring legacy of Saint Laurent, from its founding by Yves Saint Laurent to its modern form as Saint Laurent Paris. Learn about iconic products like the Le Smoking suit and Tribute sandal, and discover how the brand influences contemporary fashion, pop culture, and street style.
Yves was 21 years old at the time. His innovative designs and keen eye for style revolutionized the fashion industry and laid the foundation for his eponymous brand, Yves Saint Laurent, which he founded in 1961. From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around.
Yves Saint Laurent, YSL, has been a part of the fashion industry for more than 60 years as a French luxury fashion brand. It is famous for its revolutionary and innovative designs, which have critically shaped fashion history.
A look at the life of couturier Yves Saint Laurent, from the beginning of his career at Dior to the debut of his namesake label with Pierre Bergé in honor of what would have been his 80th.
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